Pirelli has become the first company in the world to produce a range of FSC-certified (Forest Stewardship Council) tires designed for the BMW X5 xDrive45e Plug-in-Hybrid. These tires contain FSC-certified natural rubber and rayon and represent a new horizon for increasingly sustainable tire production.

The FSC certification for the natural rubber used to make the new P ZERO tire is the latest step on the path that Pirelli has pursued for many years towards the sustainable management of the natural rubber supply chain. This is achieved through a roadmap of activities based on the training and sharing of good practices in the countries of origin of the material, in line with the principles and values contained in the Pirelli Sustainable Natural Rubber Policy.

Giovanni Tronchetti Provera, Pirelli’s Senior Vice President for Sustainability and Future Mobility, said: “Sustainable mobility begins with raw materials. We continue to invest in sustainable growth for our planet, aware that this is also essential for the future of our businesses.”